A 4th Grade Drop Out Invented Flamin' Hot Cheetos While Mopping Floors

42 956 Áhorf 4,3 m.

Richard Montañez was a dropout. He could barely read or write in English and mopped floors for a living.
But that changed when he stood up to America's top executives when pitching a billion-dollar idea.
Sources:
[Richard Montañez]
web.archive.org/web/20200114221506/thehustle.co/hot-cheetos-inventor/
ispulse.info/video/nHeXpp2drKKOh2s.html
www.lowrider.com/news/1108-lmrp-richard-montanez-raza-report/
www.cnbc.com/2018/03/27/a-janitor-invented-flamin-hot-cheetos-and-became-a-pepsico-exec.html
ispulse.info/video/r56nf4yhn3qeq4Q.html
[Flamin’ Hot Cheetos]
www.adweek.com/retail/americas-favorite-snack-for-the-third-year-in-a-row-is-flamin-hot-cheetos/
www.newsweek.com/flamin-hot-cheeto-movie-true-story-creator-richard-montanez-1456377

Ummæli

  1. Hook
    Hook
    5 mánuðum síðan

    Already 20k subscribers! Thank you ❤️

    1. Dk
      Dk
      3 dögum síðan

      you deserve it

    2. Blush Strawberry
      Blush Strawberry
      10 dögum síðan

      Already 151k subscribers! Thank you ❤️

    3. Stephen Zackrison
      Stephen Zackrison
      13 dögum síðan

      ................that was 4 months ago now look

    4. Stanley Winston Yap
      Stanley Winston Yap
      17 dögum síðan

      @B4C0NF15HY leaving my child behind, now i suffer the curse and now I am blind, with all this anger guilt and sadness coming to haunt me forever, I can't wait for the cliff at the end of the river.

    5. More-Roblox
      More-Roblox
      19 dögum síðan

      Legendary Lachie He is prob gonna destroy bright side

  2. Meepyy
    Meepyy
    3 klukkustundum síðan

    here i am in the UK paying £6 for a 226g bag of flaming hot cheetos! best crisps about.

  3. NLelectrofreak
    NLelectrofreak
    4 klukkustundum síðan

    Wait.. in the netherlands we only have cheetos cheese and we used too had peanut flavour.. but did it started with 'flammin hot', or is it just a side product of natural cheetos?

  4. Young Davis 90
    Young Davis 90
    4 klukkustundum síðan

    Wow!! Thank you Mr.Montañez 🙌🏾

  5. Termless_
    Termless_
    7 klukkustundum síðan

    This all depended on those burritos...just saying

  6. cornzi edits
    cornzi edits
    8 klukkustundum síðan

    but in another story you say doolin invented them ah

  7. NullieGullie
    NullieGullie
    11 klukkustundum síðan

    Pretty inspirational

  8. zain hamid
    zain hamid
    13 klukkustundum síðan

    ITS DAX

  9. Nimmo1492
    Nimmo1492
    14 klukkustundum síðan

    OK, I love this guy, and I love his story.

  10. daspacerr
    daspacerr
    17 klukkustundum síðan

    He made one mistake and that mistake he made hot cheeto girls

  11. Biz .680
    Biz .680
    22 klukkustundum síðan

    “Land of opportunity” right? 💪💪💪

  12. Bobert Bobmundson
    Bobert Bobmundson
    22 klukkustundum síðan

    How did he say “everybody speaks English there and I can’t even speak a word” if he couldn’t speak English huh?! Riddle me that one mr. Hook aka mr fraud!

  13. FBI Gamer
    FBI Gamer
    22 klukkustundum síðan

    Not to brag or anything, but when I was grounded I made this really cool game of counting the tiles in my ceiling.

  14. tearson
    tearson
    Degi Síðan síðan

    best story ive heard in a while i love it

  15. Russet Skill
    Russet Skill
    Degi Síðan síðan

    reeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

  16. Dan O
    Dan O
    Degi Síðan síðan

    Great job on this man. Great story.

  17. Obi-Wan Kenobi
    Obi-Wan Kenobi
    Degi Síðan síðan

    My only question is how do you drop out of 4th grade

  18. Coolsonicmaker !
    Coolsonicmaker !
    Degi Síðan síðan

    10 siblings hmmmmmm,looks at nick,hey did yall steal

  19. Lauren Cook
    Lauren Cook
    Degi Síðan síðan

    This video just made my love for hot cheetos even stronger ❤️

  20. CLAMP TOWN
    CLAMP TOWN
    Degi Síðan síðan

    I LIVE IN RANCHO CUCAMONGA AYEEEEEE

  21. K D • 9 years • 4 months
    K D • 9 years • 4 months
    Degi Síðan síðan

    It was a great idea, but he got pretty lucky too. Props to this guy for having the guts to make that call, and props to the CEO for giving him a shot.

  22. METALMAN4Wii
    METALMAN4Wii
    2 dögum síðan

    Well good for him!

  23. reeses pile
    reeses pile
    2 dögum síðan

    I like his moustache

  24. Common Sense
    Common Sense
    2 dögum síðan

    Everything about this mans life was inspiring.

  25. Rodrigo Chavarria
    Rodrigo Chavarria
    2 dögum síðan

    Bro if this man never became a janitor...👀 I don’t even want to imagine

  26. Shelby26
    Shelby26
    2 dögum síðan

    Lol I know where that Frito lay is , it’s next to those trailers in Bakersfield,Cali in buttonwillow and they are so close together and my cousin lives in that place

  27. billiebillie
    billiebillie
    3 dögum síðan

    This was awesome! Totally took me out of a sad state. Thank you!! ❤️❤️❤️

  28. Dk
    Dk
    3 dögum síðan

    are you sure that companies just started putting bell peppers on flamin' hot cheetos, theres no spice

  29. Dk
    Dk
    3 dögum síðan

    2:39 error?

  30. Bobaphart_YT
    Bobaphart_YT
    3 dögum síðan

    Hot cheetos are the best

  31. Brian Hale
    Brian Hale
    3 dögum síðan

    What a great story

  32. myrou angie loctine r inluv and addicted to odars k
    myrou angie loctine r inluv and addicted to odars k
    3 dögum síðan

    then how did i get my name

  33. Meme Man
    Meme Man
    3 dögum síðan

    How did this get on my recommendations

  34. Alex Feri
    Alex Feri
    4 dögum síðan

    "Go get what belongs to us." That sounds wrong because it's his idea.

  35. MrAngenos
    MrAngenos
    4 dögum síðan

    Too bad racist systemic prejudice in America doesnt allow people other than whites to succeed like this... Too bad America only allows white people to have the privilege to come from the bottom to the top... America could sure learn from this video...

  36. Frosty
    Frosty
    4 dögum síðan

    i guess i can drop out now and still create the best thing in the world

  37. Lynxx
    Lynxx
    4 dögum síðan

    You guys really twisted the story. He didn’t drop out of fourth grade. And he took an unseasoned bag of Cheetos home to experiment with flavors.

  38. pmdlakers
    pmdlakers
    4 dögum síðan

    wonderful story

  39. Jacqui Penar
    Jacqui Penar
    4 dögum síðan

    You gotta thank the assistant who connected him to the ceo. That's one in a million right there

  40. livenandlove1980
    livenandlove1980
    4 dögum síðan

    This should be made into a movie!

  41. nickys adventures
    nickys adventures
    4 dögum síðan

    Regret? He rich

  42. Jonah
    Jonah
    5 dögum síðan

    Why am i learning about Cheeto lore

  43. LostinSpace TK
    LostinSpace TK
    5 dögum síðan

    Flamin Hot with hot Nacho cheese is where it's at

  44. Brady Fonnesbeck
    Brady Fonnesbeck
    5 dögum síðan

    wierd

  45. Fe Cu
    Fe Cu
    5 dögum síðan

    Making something spicy that isn't yours is neither an invention nor an original creation. IMA ADD MY OWN SEASONIN TO MA CHIPS THATS AN ORIGINAL INVENTION NOW GIVE ME MONEY GUYZ NOW

  46. Ranjan Biswas
    Ranjan Biswas
    5 dögum síðan

    White American kids: Couldn't stop staring at burrito because of unknown fear. Richard: Embarrassed and begged his mom to make bologna sandwitch. Richard's mom: Made an extra burrito for sharing love. White American kids: Loved it so much that it even started selling Richard: *STONKS*

  47. MrHoppers002
    MrHoppers002
    5 dögum síðan

    i remember there was that simpsons episode where mr burns wanted a new executive on the board but someone from te rank and file. they pick homer and during a board room meeting mr burns asks his executives what are their ideas on bringing up employee morale. they give out the cookie cutter answers like layoffs, putting flouride in the water fountain etc. then mr burns got angry because those are his type of answers and the executives are nothing more than regurgitating his answers. he asks homer how he would increase employee morale. homer answers give the workers more tartar sauce with their meals for dipping... then mr burns applauds homer for his ingenuity, as a full employee was a happy employee meaning more productivity and employee morale boost up like crazy. so basically the executives maybe paid top dollars and they're supposed to be thinking of new ideas for new products to make money but they're in their own little bubble world sometimes and they can't see past the bubble.

  48. future shock
    future shock
    5 dögum síðan

    love how corporate America wants employees to act like owners but don't pay them like it

  49. Dragon
    Dragon
    5 dögum síðan

    and this kids, is how i met your mother

  50. steven quan
    steven quan
    6 dögum síðan

    Me calling the CEO of Frito lays instead of selling air, sell bags full of chips. I'ma become the next billionaire.

  51. 2va
    2va
    6 dögum síðan

    cap

  52. Johnny Gargano
    Johnny Gargano
    6 dögum síðan

    I invented the chicken patty burger Almost like a big Mac but instead of two pattys it can be one patty and chicken, spicy or normal

  53. DDeathRaiderX
    DDeathRaiderX
    6 dögum síðan

    well this man cleaned up the big men and made some big bucks from years of mopping now that is a story to watch

  54. youssef haddadi
    youssef haddadi
    6 dögum síðan

    Don’t eat Cheetos it has bugs

  55. Potato George
    Potato George
    6 dögum síðan

    0:43 ***IN THE LOUD HOUSE, IN THE LOUD HOUSE***

  56. yozora 夜空
    yozora 夜空
    6 dögum síðan

    Tensai wa kodoku da

  57. GreenBeanManz
    GreenBeanManz
    6 dögum síðan

    Cheeto

  58. samuel rodney
    samuel rodney
    7 dögum síðan

    we all know his wife didn't say that stop cyaappin

  59. Four
    Four
    7 dögum síðan

    Now I have a good reason to tell my mom why I can drop school

  60. arod9393
    arod9393
    7 dögum síðan

    lucky no one ever stole his idea

  61. Decão
    Decão
    7 dögum síðan

    what a couple

  62. Gromski
    Gromski
    8 dögum síðan

    This story is beyond wholesome

  63. Andrew Pitt
    Andrew Pitt
    8 dögum síðan

    those Cheetos in the thumbnail look like their worshiping god

  64. Strawberry Mojito
    Strawberry Mojito
    8 dögum síðan

    Who’s watching while eating flaming hot Cheetos

  65. Fun with Zahra
    Fun with Zahra
    8 dögum síðan

    So that's how my favorite flavour of cheetos was born

  66. Dralliance 9,000
    Dralliance 9,000
    8 dögum síðan

    As inspirational as it is, we'll get more "Well this dude did this when he was low in society, what's your excuse

  67. guard rail lover
    guard rail lover
    8 dögum síðan

    Ah yes my favourite soft crisps

  68. Arynn Dixon
    Arynn Dixon
    9 dögum síðan

    This proves that you don’t have to be educated to make something amazing

    1. MrHoppers002
      MrHoppers002
      5 dögum síðan

      you have book smarts and street smarts you have both types of people doing great things in this world .and of course the blend of both are the ideal.

  69. Mountainman
    Mountainman
    9 dögum síðan

    This is a story of the American dream. Well done sir!

  70. NAZMUN NAHAR
    NAZMUN NAHAR
    9 dögum síðan

    Who is this?

  71. Gary Travis
    Gary Travis
    9 dögum síðan

    wow 3 dollar tie

  72. Christian Padilla
    Christian Padilla
    10 dögum síðan

    Subscribe

  73. Christian Padilla
    Christian Padilla
    10 dögum síðan

    This is cool it’s like a documentary

  74. Scott Gutauckis
    Scott Gutauckis
    10 dögum síðan

    A great story. Funny though I never heard of these Cheetos until last year.

  75. Bomba Deer
    Bomba Deer
    11 dögum síðan

    Go Hook! You’re a success story yourself 👍 Btw love Cheetos 💕

  76. Fabian
    Fabian
    11 dögum síðan

    The Latino people have given so much to food yet we don't get the credit we deserve. Potatoes, chocolate, corn, tomatoes, and many more. Thanks for spreading this.

  77. Benjamin McKee
    Benjamin McKee
    11 dögum síðan

    this story is so awesome.

  78. Kid Salazar
    Kid Salazar
    12 dögum síðan

    This is my third time watching! Great narrator.

  79. fungussa
    fungussa
    12 dögum síðan

    Wow, what an incredible story! Seriously inspirational

  80. yinzy 働
    yinzy 働
    12 dögum síðan

    he didnt drop out in 4th he dropped out in 9th because his english wasnt good bruh

  81. KateVxlla
    KateVxlla
    12 dögum síðan

    me watching this while eating cheetos: 👁👄👁

  82. Sydney Corbett
    Sydney Corbett
    12 dögum síðan

    god bless him im actually eating hot cheetos rn

  83. Mr.Cutsie
    Mr.Cutsie
    13 dögum síðan

    I just realised that why is it that i've never seen or tasted the original spicy Cheetos recipe? Cause at least during my whole life and where i live, cheetos have never been spicy. Well, now that i know about the real Cheetos, i'll make sure to add some chilli seasoning to my cheetos.

  84. Genuine Rage
    Genuine Rage
    13 dögum síðan

    Dang man I need some hot Cheetos now

  85. Dark Carousel
    Dark Carousel
    13 dögum síðan

    My least favorite flavor.

  86. skyler jepson
    skyler jepson
    13 dögum síðan

    Life is waiting for you to make your mark you just have to get out there and make it happen cause dreams will always be dreams unless you wake up and make it a reality -Skyler

  87. CHRISTIAN MCLEAN
    CHRISTIAN MCLEAN
    13 dögum síðan

    adorable, i love this man

  88. Mark TRUMP2020
    Mark TRUMP2020
    13 dögum síðan

    I love it when people think you need a education and being smart. Funny that most successful people average but hard working.

  89. BlueSpikeyDude
    BlueSpikeyDude
    13 dögum síðan

    13th grade student stays in school and creates off brand snack that has yet to exist!

  90. Mark Challed
    Mark Challed
    13 dögum síðan

    Best story so far. Even better than Fred Smith.

  91. James I.
    James I.
    14 dögum síðan

    I live in Rancho Cucamonga, and the Frito Lay factory he used to work at is walking distance from my house

    1. MrHoppers002
      MrHoppers002
      5 dögum síðan

      these plants are there for almost eternity.

  92. Gurnoor Hundal
    Gurnoor Hundal
    14 dögum síðan

    How did he talk English later when did he learn even when he was talking on the phone with the ceo

  93. samuelijaz
    samuelijaz
    14 dögum síðan

    Just imagine

  94. Melon Lord
    Melon Lord
    14 dögum síðan

    I got something to tell you... you were an accident Cheetos:😨😨😨😨😭😭

  95. Ev & Ivy
    Ev & Ivy
    14 dögum síðan

    Why heck is there a green school bus

  96. gaming with kid
    gaming with kid
    14 dögum síðan

    Oh ik who made that scream 0:12

  97. julia duran
    julia duran
    14 dögum síðan

    6:48 what were they watching?

  98. Voca
    Voca
    14 dögum síðan

    i managed to eat a full bag of flamin hot cheetos without drinking milk or water while i was watching this video

  99. - c l o w n -
    - c l o w n -
    14 dögum síðan

    And that kids, is how hot Cheetos was invented, now go and eat those Cheetos with your long nails

  100. matthew lujan
    matthew lujan
    14 dögum síðan

    Handled it like a boss